Online Marketing for Tourism

Technology and the Internet have created a revolution in tourism marketing. The Internet not only inspires and provides consumers with information on potential travel destinations, but enables them to take immediate action by booking online. And, this is only the beginning of their online engagement, as the Internet continues to play a role during the vacation as well as long after the visitor returns home.

This Online Marketing for Tourism guide will take you through:

• Understanding your customer's online habits
• How to build an online marketing plan
• How to analyze your website
• The basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
• Using social media to communicate with your customers
• Email marketing
• Using third party websites to expand your visibility

The Online Marketing guide is written for small and medium tourism operators in British Columbia. It does not matter if you run a restaurant, a B&B, or a small kayaking tour operation. Based on your type of business, and the money and time you can invest in online marketing, this guide will help you maximize the return on your efforts.