Attracting Generation Y Employees
When it comes to attracting strong talent, it can often be hard to compete with the large businesses, which can offer great compensation and benefit packages. As a result, you are faced with limited access to professional or trade experts.
Who Is Generation Y?
Why Do You Want to Hire Generation Y Workers?
They can build upon the Boomer’s knowledge and skills.
They are comfortable with technology and can use it to improve productivity and therefore profits.
- They adapt to changing markets and demands easily.
What Do Generation Y Employees Want?
Gen Y wants flexible work options, compressed workweeks, reduced workweeks, and telecommuting options. Although not a new trend, flexible working is now a necessity rather than a nice to have.
Consistent Feedback and Recognition
Generation Y wants daily feedback. They need constant informal reminders that as an individual and/or team they are doing a good job and they want to know how they can improve. They prefer consistent informal feedback rather than annual performance reviews. They expect leaders to take a vested interest in their own individual development and provide clear career paths.
Creating a culture where feedback and recognition is second nature takes time. Creating this type of work environment isn’t expensive, but requires a lot investment of time.
Freedom of Creativity
Gen Y individuals look for jobs that allow them the freedom to be creative and autonomous. As a small business you are likely to be able to allow employees to be creative with minimal constraint. Small businesses should use that advantage to attract Gen Y workers.
Empower to Solve Problems
Generation Y is technologically sophisticated and, if you allow them, they will find efficient, moneysaving ways of doing things. By empowering them to solve a problem and recognizing those solutions as valuable, you will soon have your employees treating your business like it’s their own.
Training and Development
Gen Y craves knowledge. Providing a yearly training and development allowance will help your employees grow with and become invested in the business, while fulfilling their desire for self-improvement.
Say Yes To Social Media – With Boundaries
Generation Y is fueled by social media. It is part of their life, and a major communications avenue for them. No matter how much you, as an employer, try to suppress their online communication habits, they will find a way to engage in social media.
Instead of outlawing what they use the most, attract and retain Gen Y by including social media in your communication systems. Set boundaries by ensuring proper social media polices are in place and effectively manage and implement them.
Give Back: Don’t Just Take
Generation Y was brought up to be aware of others and to care for those less fortunate than themselves.
Although you may not have the budget that large organizations have to allocate to volunteering, but you can still support employees by providing them an outlet. That could mean giving them the time to complete a charitable activity. Or it could mean joining with them to do something like the Food Drive. It might cost a little budget, but the engagement, productivity, and positive PR it brings to the business will outweigh the cost associated with it.
About The Author
Abbas works as an independent Human Resources / Recruitment Specialist through his company, 5 to 50 HR.
Prior to starting his own company, Abbas worked in Management and HR capacity for various Fortune 500 companies in US and Canada. He has worked in professional services, hospitality, banking, non-profit, gaming, and retail sectors.
Abbas has a graduate degree in Human Resources Management and undergraduate education in Communication Studies and Information Technology.
Abbas can be reached at email@example.com
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