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September 8: Small Business BC INSPIRES Entrepreneurs for Small Business Month
September 8, 2011, VANCOUVER – To kick-off Small Business Month, entrepreneurs are invited to learn firsthand from small business owners and experts about the hot new trends in digital marketing at INSPIRE - cool concept & fresh ideas.
INSPIRE is a one day event hosted by Small Business BC and sponsored by Telus to educate small business owners on the changing the face of marketing; how to apply apps, QR codes, social media, crowdsourcing and more to their own small businesses.
Keynote speaker, Rob Barnett, Co-founder of Straydog Marketing and Design, will discuss the latest trends in communication and digital marketing strategy with a specific focus on QR codes. With a strong background in business, marketing and brand strategy, Barnett has worked for large corporate brands including Coca-Cola, Powerade, Sunbeam, Kraft, and Kleenex. Through real business applications and market trends he’ll talk about both the benefits and challenges of digital marketing for small business.
“Wireless technology has changed the way people communicate, and as a result it has necessitated and allowed small business to change the way they reach out to consumers,” says Barnet. “In today’s world, people want information on their own terms, and that means, anywhere and anytime, so it becomes increasingly important that small business owners engage and familiarize themselves with the trends and possibilities of digital media, lest they miss reaching the today’s consumer!”
Following the keynote presentation, two panel discussions will highlight and explore the use of mobile applications for small business and the use and benefits of crowdsourcing. Entrepreneurs and experts from Vancouver will answer questions and share their knowledge and experience.
Mobile Application Panel:
- Appnovation Technologies
- William Kaminski, Phat Deli
- Ryan Spong, Tacofino
Crowdsourcing Panel:
- Mhairi Petrovic, Out-Smarts Marketing
- Evan Duxbury, HiretheWorld
- Sue Sinclair, Raspberry Kids
After each session, attendees will be given the opportunity network and speak panelists directly.
Event Date: Friday, September 30, 2011
Time: 12:00pm - 3:30pm
Event Price: $39.00 plus tax
Location: Small Business BC - 82-601 W. Cordova St., Vancouver, BC
Limited space is available. To purchase tickets, visit www.smallbusinessbc.ca
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About Small Business BC
Small Business BC is supported by funding from Western Economic Diversification Canada and the Ministry of Jobs, Tourism and Innovation. Small Business BC provides entrepreneurs with the information and guidance necessary to build a solid foundation for their business. As their venture grows, small business owners can access the right combination of products, tools, resources and education, to give their business the best chance at success. Visit www.smallbusinessbc.ca for more information.
Media Contact: Sara Couper, Communications Coordinator
Small Business BC
Tel: (604) 775-5607
Email: couper.sara@smallbusinessbc.ca
Download Press Release: Small Business BC INSPIRES Entrepreneurs for Small Business Month
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